You can get yourself a treat almost anywhere you stop these days — so why not your dog? That’s the question Bones Pet Treats aims to answer. With the concept of bringing accessibility and convenience to quality pet treats, the challenge became how to make it stand out in your local gas station or convenience store. With a request to keep the branding black and white to reduce packaging costs, it was time to get creative. What kind of black and white display can garner attention to a product with minimal to no packaging? How about one that features two 4-foot dog bones, yet breaks down to ship in a small box! A little creative problem solving later, and the design of Bones Pet Treats came to life. We created the tags, decal design, and the floor display design — and put it all together in a booklet for the manufacturer to ensure it’s produced right. ‘Bone’ apatite!