In a product space (freeze-dried candy) that is dominated by companies trying to look ‘homemade’ — Cheeky Monkey Candy Company carves a new path. With a playful, bold approach to candy products, it’s both recognizable and memorable. After working with the client to develop the original Cheeky Monkey Candy brand and product line, it was a pleasure having them return for their freeze-dried category. The goal was to build on the already successful ‘Cheeky Monkey Candy’ brand, but in a way that was easily distinguishable from their existing ‘traditional’ candy products. To achieve this, we emphasized the ‘frozen’ element of freeze-dried candy — coming up with ‘Cheeky Freeze’ as the primary word mark. From there, we created a snow-swept arctic theme with icicles abound, then drenched it in bright, eye-catching colours. We re-imagined the original Cheeky Monkey mascot — trading in his sunglasses for snow-goggles, adding winter gear, and a healthy dose of snow. With that, we had a mascot that fit the theme, serving as a focal point to identify the brand. From there, we built it all out — from packaging, to branding, logos, flyers, displays, product boxes, trade show materials, and more. There was no monkeying around until the end result was a head-turning mix of fun and freezing — proving that freeze-dried candy is beyond cool.