No stranger to creating products for the Volt brand of electronics, the client approached us with a scented phone cable to design a product line around. This untraditional product needed some untraditional branding, so we thought Tropicana meets electronics would help create the fresh, fragrant look we were after. Starting with a unique counter display and original fruit flavours, we then expanded to a more robust line of scents and a full floor display to really grab some attention. After we designed and created all of the branding and artwork for each piece, all of the packaging, and the marketing materials — it was time to sit back and smell the, uh… cables?