Warp Worm is a novelty fidget toy with broad popularity, and abundant competition. As trend item, it’s common that a variety of brands take similar products to market simultaneously. For this reason, it was critical to the client that the brand and packaging were best-in-market, to capture market share. Unlike competitors who went with an all black ‘techy’ look, we wanted to go a different direction — and create something captivating with bright colours and plenty of intrigue. The goal was to highlight the ‘other-worldly’ properties of the item, but make it feel less ominous and more fun than the competition — as it’s a toy after all. We created a cute, but not too cartoony alien animation as the focal point — which we felt would draw in kids and adults alike. From there, we came up with the name (with the client) ‘Warp Worm’ to encapsulate the gravity-defying, shape-shifting nature of the product. The ‘Warp Worm’ logo was created out of moon rock, with an image of the glowing product incorporated in the word mark itself, then an alternate ‘motion blur’ version was created to add some distortion and feeling of entering a new dimension. To take things to the next level, the client wanted to do something rarely done, create a lenticular display — meaning the artwork changes as you view it from different angles. We embraced this idea, accepted the challenge, and loved the results. We then designed the product (item) packaging to complement this mind-bending display — and it was time for lift-off.